Going to Market with a Strategic Alliance

For CenturyLink and Intel’s first joint campaign, there was a “better together” story that needed to be told and a go-to-market strategy to create, and quickly. Capitalizing on existing resources, market testing, and industry knowledge, we determined who to reach, and how. Our solution, comprised of a full campaign and suite of supporting content, messaging, and creative, resonated with key decision makers delivering over 3,600 active leads in 90 days.