When you push through your comfort zone, you create room for personal growth. This is certainly true for athletes rowing crew, aiming to boost both their strength, stamina, and focus. The same can be said for running a business, and Michele Keeffe’s passion for rowing manifests itself in tenaciously entrepreneurial and empowering ways—from curating a savvy team of marketers and technologists to building a culture of shared learning and experimentation. Michele builds teams she can empower because they do the same for her. Sure, when one person is out of sync, the whole boat stutters—but this spurs learning. And change. Then, when everyone is dialed in, you know you’re a force to be reckoned with.