Case Study

Webinar-In-A-Box Drives Microsoft Office 365 Momentum and Sales

Situation

One year into the release of Microsoft Office 365, Microsoft realized a need to revisit its mid-market positioning and messaging. Research and customer feedback had revealed that different industries had unique reasons for moving to the cloud and in its current state, the mid-market positioning for Office 365 did not fully reflect these differences.

Solution

BuzzBee designed a “webinar-in-a-box” tailored to provide unique Office 365 messaging for five distinct industries and showcased how cloud computing helps specific types of businesses. Each webinar came with supporting collateral that included Microsoft SharePoint demos and scripts showcasing real-life industry scenarios for using Office 365 and was tied into a larger Microsoft campaign about driving Office 365 momentum and sales. Microsoft debuted the webinars as part of a highly-received partner execution package at the Microsoft Worldwide Partner Conference and are now being used by partners worldwide.

BuzzBee knows the Office business and my audience well. When I work with BuzzBee, there’s very little ramp required and they just hit the ground running. They are obsessed over delivering the best results and will do all they can to accommodate all my requirements and needs. I trust them to move my projects forward and deliver great results.

  • Elaine Sher,
  • Sr. Product Marketing Manager, Office Division
  • Microsoft