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AMD Steps Up to the Challenge to Take Market Share
To showcase their solution as a powerful yet cost-effective platform for cloud computing, virtualization, and small business environments, AMD developed a competitive response to go up against the market leader. With powerful messaging, AMD is able to overcome negative perceptions and increase its market impact.
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Challenge Solved: Integrating Sales with Marketing,
Understanding the Market Environment, Building a Marketing Infrastructure
Strategic Messaging Helps DocuSign Target New Markets
DocuSign had developed a strong customer base in the real estate market where they were the preferred e-signature provider. However, the market was limited and senior management wanted to expand into the enterprise and become the e-signature platform of choice for routine and everyday transactions requiring a legal signature. BuzzBee crafted strategic messaging to differentiate DocuSign from competitors and target new audiences.
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Challenge Solved: Understanding the Market Environment, Building a Marketing Infrastructure
EMC Develops Integrated Solution for New Market
The digital surveillance market is growing quickly and EMC saw an opportunity to enter the enterprise video storage market. With a partnership in place to provide the first turn-key digital video surveillance and hosting technology solution, EMC created a cohesive story demonstrating the value of the joint solution value, advancing sales conversations.
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Challenge solved: Integrating Sales with Marketing, Understanding the Market Environment
Cohesive Story Integrates Products and Ignites Sales Teams
To fill out its product portfolio, Novell acquired PlateSpin, a virtualization management software and services company. To successfully drive sales, Novell needed help with articulating how PlateSpin integrates with existing solutions. Novell was also seeking help with engaging the former PlateSpin sales team to sell the new Novell-PlateSpin solution. BuzzBee utilized its expertise in marketing joint solutions to create an integrated story that aligned the sales teams by illustrating how PlateSpin compliments existing Novell and Microsoft solutions.
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Challenge solved: Building a Marketing Infrastructure
B2B Insights Expand T-Mobile’s Presence in Business Market
With limited resources and an ambitious mandate to build its business market share, the Business Marketing Team at T-Mobile needed help building a story that conveyed the tangible benefits of T-Mobile’s business solutions and tools to help drive increased sales. BuzzBee worked with T-Mobile to develop a cohesive marketing campaign that empowered the Business Marketing Team to deliver more insights and tools to the sales team.
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Challenge solved: Understanding the Market Environment
Microsoft Empowers Field and Partners for Launch
With the upcoming launch of its first business productivity cloud offering, Microsoft was looking for assistance with preparing its sales field and partners for the new release. To support the launch, BuzzBee created a plan for that outlined specific guidance for landing the product in market. The specific guidance and awareness activities aligned the sales field and partners to generate excitement and make an impact with its cloud solution.
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Challenge solved: Building a Marketing Infrastructure, Integrating Sales with Marketing
Compelling Storytelling Drives Excitement for Private Cloud Solutions
Looking to grow awareness for its comprehensive cloud solutions, Microsoft needed an effective method to communicate its private cloud offerings. Microsoft reached out to BuzzBee for help telling the Microsoft private cloud story and educating IT professionals on its latest innovations. BuzzBee developed an informative and compelling story that promoted relevant messages to help initiate sales conversations regarding the simplicity of implementing Microsoft and their partners’ private cloud solutions.
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Challenge solved: Integrating Sales with Marketing
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