Consultative planning, messaging strategy, and industry research drive T-Mobile's expansion into new markets

T-Mobile USA is a national provider of wireless, messaging, and data services.

With limited resources but an ambitious mandate to build its business market share, the marketing team at T-Mobile needed a strategic plan for penetrating the saturated business end-user (business consumer or "prosumer") market, communicating T-Mobile's business story, and determining which resources the sales team would need to reach business consumers.

BuzzBee partnered with T-Mobile's marketing and sales organization to help build its business story platform and value proposition, and to create compelling marketing campaigns. Providing strategic consulting and valuable insight, BuzzBee expanded T-Mobile's "more minutes for less money" emphasis to target business consumers. Developing strategy and crafting messaging for this audience, BuzzBee leveraged T-Mobile's overarching "value" image, while incorporating the needs of business consumers. BuzzBee then delivered a variety of sales tools and marketing materials that were used by T-Mobile's marketing team and sales force to reach potential customers.

Through consultative campaign planning, messaging strategy, and industry research, BuzzBee was able to help drive T-Mobile's expansion in the business consumer market. T-Mobile's sales force was equipped with the tools for continued success through BuzzBee's development of marketing materials, including a comprehensive partner communication manual, a website redesign, and engaging sales tools.