MSN Agency Integrated Campaign - Generate awareness and gain influence with ad agency execs
BuzzBee was charged with spurring recommendations of MSN by ad execs to their brand advertisers. This was to increase overall purchase of MSN cross-platform products and benefit the bottom line. The cross-screen message needed to drive larger more diverse purchases.
BuzzBee used research to inform how, what, and when content needs to be communicated, all within the context of standing out in a crowded field. BuzzBee developed bold design to build a compelling story over time, with early touch points to high impact items, and thoughtful follow-up. The work captured audiences’ attention with relatable, engaging information that can be localized for worldwide ad markets. It was a memorable campaign enabling presenters to convey the unique value proposition of MSN Cross-platform Advertising.