Case Study

New Exchange Conference Reinvigorates Exchange Brand and Community


When the Exchange team decided to bring back the Exchange Conference (MEC) from a 10 year hiatus, they wanted to find inventive ways to create a lasting and memorable customer experience. Meeting this objective requires bypassing a standard marketing symposium for a more interactive model that would build excitement for the new Exchange features and celebrate what community members were doing with them.


BuzzBee worked with the Exchange Team to plan the event, revamp the overall look of their diagrams and presentations, reboot their approach to conference sessions, and deliver engaging presentations and tools to the event speakers. To incorporate social media and reinforce the community feel of the event, BuzzBee promoted Twitter activity and captured community-generated content that was then fed into highlight reels of the conference. All in all, BuzzBee helped deliver a wildly successful conference that enabled the Exchange team to focus on networking with audience members and reinvigorating their brand.