Insight combined with a fresh perspective helps Archer & Associates capture new markets

"BuzzBee took an objective look at how we were positioning ourselves to our clients and candidates. We wanted to understand if our clients were experiencing our company the way we desired. BuzzBee's fresh perspective and deep research helped us realign our messaging to present a more cohesive story that represents our core values." Ann-Marie Archer, Founder and CEO, Archer and Associates

Archer & Associates, a technology-focused recruiting, consulting, and retained search firm, was looking to solidify its core value messaging to candidates, clients, and influencers as it expanded beyond current offerings and communication channels to explore additional industries, forums, and services.

BuzzBee collaborated with Archer on a two-part process that included a deep discovery phase and the development of a messaging framework. BuzzBee reviewed existing collateral developed by Archer, researched the competition and the industry, and conducted interviews with stakeholders and target audience types. Based on the findings, BuzzBee crafted a messaging framework that helped align Archer’s values and existing marketing materials to reflect audience perceptions, better target new markets, and identify gaps that needed to be addressed. BuzzBee then helped Archer define a plan of action based on the new messaging.

BuzzBee provided value as an objective consultant and approached the challenge with a fresh perspective. With expertise in gathering research, an extensive discovery process, and effective messaging presentation, BuzzBee was able to validate core values with candidates, clients, and influencers. Through this process, BuzzBee helped Archer to refine key positioning and messaging, and to build out a definition of a new target audience.