Case Study

New Master Playbook Changes Cloud Equation for Microsoft Global Partner Group


The Microsoft Partner Group had noticed a level of disconnect between how partners perceive the technological value of the cloud versus the actual business value of the cloud in real-world sales scenarios. With Microsoft wanting to increase the number of small and mid-sized partners actively selling Microsoft cloud solutions, the partner group needed to find a way to better explain to partners the business benefits of its cloud services.


BuzzBee worked with the Microsoft Partner Group on identifying the key value propositions and benefits of its cloud offering for partner resellers. BuzzBee then compiled this information in the form of a master playbook that included best practices for each subsidiary to showcase the business and IT value of providing Microsoft cloud solutions for partner resellers. As a result, any Microsoft partner team from any country can access the same messaging and sales tools to easily guide partners through their first successful cloud sales.

BuzzBee is one of our trusted advisors. They used their in-depth knowledge about partner cloud programs to help us find the best way to connect with our breadth partner audience, and consulted us on how to do it in a scalable way.

  • Ann Choi
  • Director, Partner Activation
  • US-WW WPG Biz Dev & New Markets, Microsoft