Case Study

HDS Seizes New Market Opportunities


Hitachi Data Systems (HDS) saw an opportunity to deliver value to its customers by simplifying the data protection strategy in virtualized environments so that administrators could quickly and easily create criteria to automate processes across their organizations. The challenge for HDS came from figuring out how to best approach this new market opportunity. Who were the customers in need of this type of solution and how could HDS most effectively position its products to fill that customer need?


BuzzBee worked with HDS to develop its story, illustrating the various ways that HDS solutions can help customers protect, manage, archive, and recover mission-critical data stored in Microsoft Exchange Server email repositories. The story and subsequent white paper shared the virtualization story that HDS wanted to tell and helped guide organizations in deciding which HDS solution to implement in support of the native capabilities of Exchange Server. As HDS creates more deliverables in the coming years, it will utilize this story foundation to guide the core of its future messaging.

I’ve worked with BuzzBee on a few projects now across a couple different companies. They are extremely professional and knowledgeable in a number of key technology segments, especially with Microsoft products and technologies. All projects came in on budget, on time and with great results!”

  • Mark Orth
  • Senior Solutions Marketing Manager
  • Hitachi Data Systems