A unique customer evidence program combined with insightful strategizing generates buzz for Intel

"BuzzBee is my team. They're good at marketing strategy and program management, they are flexible and responsive to the changing needs of my business, and they provided great content and strategic ideas." John Raftrey, Senior Program Manager, Enterprise Customer Evidence

Intel wanted to tell a compelling story about the future of mobile wireless technology powered by Intel, generate buzz across a wide audience, and position itself as an industry-leading innovative company to drive sales of servers, desktops, and laptops—the core of its business.

BuzzBee developed and ran a strategic customer evidence program involving over 60 major Intel customers. BuzzBee first developed an evidence program unique to Intel's business needs and fully managed the customers and the program. Next, BuzzBee generated, selected, and effectively deployed the customer evidence to key audiences; then monitored and recorded its use and impact. Throughout the process, BuzzBee worked with the Intel sales field to understand how to market the case studies, and to identify which evidence was appropriate for specific audiences.

With a unique and systematic approach to customer evidence, strategic campaign planning, insightful strategizing, proven program management processes, and development of compelling marketing materials including case studies and customer evidence videos, BuzzBee was able to help Intel drive sales and generate buzz. Based on the success of the program, Intel modeled future evidence programs on BuzzBee's work.