Decoding Technology Marketing

Don't Force the Fit

Cari McIalwain wrote this on Feb 13 / 4 comments

Cari McIalwain is a talent recruiter for BuzzBee Company and a college recruiter for The University of Alabama. She enjoys talking with, learning about and working with people that are planning for the next big thing in their life.


As both a professional talent and college recruiter, I find myself having many conversations about finding the right fit. The fact is, the “right fit” is one that fits you, not one that you force yourself to fit into.  

As a talent recruiter here at BuzzBee, I speak with potential employees about the importance of a cultural fit in a company while working with our hiring managers to find the talent fit for their team. The reason for this emphasis is to ensure long-term satisfaction, success, and retention. But too often employees and employers find themselves forcing a fit rather than taking the time and energy needed to find the right one. Many times this force is made out of fear or an unclear vision, and in the long run this inevitably results in frustration along with wasted time, energy, and money on both sides.

In marketing, one can easily apply “finding the right fit” to crafting a unique content strategy that meets the needs of your customer. At BuzzBee, this means providing our customers content that both embraces their brand voice while inspiring new ideas tailored toward current trends in the market. It means being collaborative and consultative, from conducting research on what’s possible to recommending what makes sense for the customer. Avoiding shortcuts and looking at the big picture, whether it be a marketing campaign or hiring process, saves both parties time, energy, and money.

It’s clear finding the right fit is essential for long-term success. But when applying for a new job, how do you really know you’ve found the perfect match?

Prioritize what is the most important fit to you. The salary? The position? The title? The location? The culture? Once you make your list, keep it with you all the time, and revisit it after the interview or the tour or the offer. Don’t forget, employers want to know that you’re the right fit for them just as they’re the right fit for you.

Be honest with yourself and your situation. Forcing yourself to fit in will result in more damage than good. Take a step back and remind yourself of your priorities and your vision. Sometimes it helps to get another perspective from a trusted friend or mentor.

Be clear about what you want. Having an unclear vision for yourself, or the position or the company, can cloud decision making. If you see it clearly, it will be easier to identify.

Remember, the job market is huge and growing. If you are having trouble finding your perfect place to work, don’t lose sight of your goals. Rushing the process of finding a compatible job is one of the most common factors for job dissatisfaction. Take advantage of networking opportunities, do your research, and remember that the right fit for you is out there.

Finding the perfect employee (Keys to hiring the best talent) or getting that job offer (Questions to ask yourself before you accept a job offer) feels great, but it’s important to check in with yourself before committing. Now that they want you make sure you want them. Take the time and energy to find the right fit, you can save yourself, your family or your company money, time, and heartache. With a clear, prioritized, and honest approach to your search you will find long-term happiness and success with your right fit.