Decoding Technology Marketing

Here's to 15 More

Michele Bourdon Keeffe wrote this on Nov 23 / 0 comments

Michele Bourdon Keeffe sees the possibility in everyone, which is why she encourages both clients and employees to go past their comfort zone and push well beyond their own perceived limits.


For many of us, the holiday season is an opportunity to give thanks and reflect on what we’ve learned, and to show appreciation to those around us. It’s also BuzzBee’s anniversary, and this year it’s a milestone: 15 years. 15 years of great customers, great teamwork and great results. In celebration and reflection of this, the staff wanted a speech. I opted for a blog post instead.
 
Turns out, defining success is – and should be – really personal
The first thing I’ve learned about success is that defining it is personal. Every time in the past 15 years that I allowed my idea of success to be altered or I let my ego lead my personal intentions, the business has stumbled.
 
To me, success is the same today as it was when I first started BuzzBee:
  1. Truly understanding the pain of the clients. Being empathetic. Above all else, being helpful.
  2. Creating an environment where employees want to come to work every day. 
  3. Empowering people to change the world through technology.
Embrace and anticipate change
For our business, it’s essential to diversify the customer base to maintain consistent revenue. At one time our business was predominantly Microsoft. When the recession hit and Microsoft cut their budgets by 40% and our business fell off by, you guessed it, 40%. Today we manage our business so that no one company represents more than 20% of our revenue in any given quarter.
 
It’s essential to be really clear on our core competencies. If you can’t replicate it, and if you can’t do it as well or better than anyone else in the market, then you shouldn’t be doing it.
 
Keeping pace with innovation and modern marketing is a process. The industry moves quickly in many ways. Some of our customers want to try the latest marketing tactics and others want to stick with what’s worked for them. We need to serve both the innovators and the old school. It’s important to stay fresh while being considerate of our customers’ needs.
 
Bigger isn’t necessarily better. Growth can be exciting, but it can also take on a life of its own. I’ve learned that growth for the sake of growth won’t necessarily benefit our clients, nor will our employees be happier–or will we be more profitable. And personally, the larger we get the less involved I can be with clients, employees, and my family.
 
In a small company great people managers are GOLD. Small companies need managers who do more than just manage their teams. They need people who spend a lot of time with clients, but are also excited to roll up their sleeves and get work done.
 
Setting a simple, strong and well-articulated vision and mission serves a small company well. Can employees rally around it? Can clients connect to it? The key here is keeping it simple
 
Well there you have it. I hope this is useful and perhaps even helps guide you in making some of the decisions that all small business owners in this industry will have to make. It’s been a fantastic journey for all of us at BuzzBee. Thanks for being part of it, and for continuing to make it possible.
 
Happy holidays,
Michele Bourdon Keeffe
Michele Bourdon Keeffe wrote this on Nov 23 / There are 0 comments

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