Decoding Technology Marketing

Don't be late to the party

Michele Bourdon Keeffe wrote this on Oct 29 / 0 comments

Michele Bourdon Keeffe sees the possibility in everyone, which is why she encourages both clients and employees to go past their comfort zone and push well beyond their own perceived limits.

As marketing evolves, so do the buzzwords.
For instance, modern marketers love talking about storytelling like it’s the key to unlocking customer engagement. But what is "storytelling"? What we really mean – and want to master – is persuasion, the ability to compel people. To change perception using words. To meet your objectives through story. 
Whether you’re chasing leads, revenue, downloads or impressions, you have an end game beyond telling stories. 
Are you doing the right things right to reach that end? Or are you just doing things? 
Are you practicing storytelling? Or story selling?
There’s only one way to know for sure: start at the beginning.
Sales, by nature, has been social forever – and a lot of modern marketers are late to the party. The first step to recovery is admitting it, but the second step is attending my party at Seattle Interactive Conference.
Late to the Party: Bridging the Gap in Modern Marketing
Wednesday November 4th | 1:30 - 2:20 pm
Room 101 (Washington State Convention Center)
See you at SIC,
Michele Bourdon Keeffe wrote this on Oct 29 / There are 0 comments

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