Decoding Technology Marketing

5 Ways the Eco-Movement is Driving Innovation

Melissa Galloway wrote this on Apr 21 / 0 comments

An avid tech-enthusiast, puzzle-lover, coder, and gamer, Melissa Galloway is currently a Research Assistant at BuzzBee and a University of Washington student with prospective majors in Computer Science and/or Biology. She loves to analyze current trends in science and technology and predict what will become the newest and biggest thing in the market next.


Nationally recognized on April 22nd, Earth Day is the perfect opportunity to reflect on the impact sustainability has on modern technological innovation. It’s no surprise that brands have been leveraging this eco-movement more than ever, from eco-friendly cleaning supplies to reusable coffee filters. And yet I’m consistently surprised by new innovations that support sustainability.

With Earth Day around the corner, I’m counting five big ways technology is helping us live sustainably. Which of these technologies do you use? Better yet, what do you think will be the next green innovation in technology?

1) Smartphone Apps

Don’t know whether that bottle cap is recyclable? There’s an app for that. The majority of cell-phone users own a smartphone, and apps are enhancing our daily lives more than ever. Apps can help people recognize what can be recycled or composted, recommend how to optimize your gas mileage, and even keep track of and change the heating and cooling settings at home. Check out the EPA’s top-rated apps to help you live greener this year.

2.) Electric Cars

Believe it or not, but electric cars have been around since 1880’s. Aside from saving on gas money, electric cars are popular because they emit no tailpipe pollutants, reduce greenhouse gas emissions of oil drilling and gas usage, and some are even becoming integrated with renewable solar technology. As technology has advanced rapidly over the last 10 years, electric cars have been becoming more affordable for the manufacturer and thus the consumer, while performing as well, if not better, than standard gas engines.

3.) Cloud Technology

Every year, more and more businesses have been adopting cloud technology with the primary incentive to save money, increase productivity, and ultimately stay ahead in the modern economy. In addition to traditional monetary benefits, integrating cloud technology in both the workplace and for personal use can significantly reduce one’s ecological footprint. Some research claims businesses can save up to 78% in energy costs. Specific eco-friendly benefits include decreased transportation costs, up to 80% less of physical server space, and a significant decrease in the amount of paper documents being used.

4.) Solar Panels

Solar panels and solar cells work by storing solar energy and converting it to electrical energy usable in applications such as powering electronic devices or heating your home. Today, a growing number of homeowners are investing in solar panels to heat their homes, saving both energy and money in the long-run. Additionally, many brands are now investing in research to integrate solar chargers and solar panels into portable technology including smartphones, tablets, and laptops.

5.) Smart Homes

If you haven’t heard, the “Internet of Things” (IoT) is becoming big business, especially for homeowners looking to save money and energy with smart technology. Current innovations in IoT are expected to impact the energy efficiency in both residential and corporate buildings. Smarter thermostats, lighting, and kitchen appliances are among technologies that are becoming connected to the Internet, helping us optimize energy consumption via smartphones and computers.

Melissa Galloway wrote this on Apr 21 / There are 0 comments

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