Case Study

Riverbed FORCE Campaign and Conference - Generate awareness and registration for conference

Situation

A leader in location-independent computing solutions, Riverbed was planning their first ever user conference. More than just planning sessions and driving attendance, Riverbed’s new CMO was driving a hair-on-fire timeline, making it crucial to avoid planning missteps in order for the event to be a success.

Solution

BuzzBee served as a calm force for the Riverbed client amid a rapidly changing scope and high-visibility campaign. Driving content and creative development with an agile approach and daily client collaboration, BuzzBee created a demand gen campaign in a short turn, engaging potential attendees and driving strong event registration. Riverbed realized their attendee target conference numbers in less than 30 days.