Case Study

Microsoft Cloud OS Network Program - Strategic realignment and program re-articulation

Situation

Microsoft launched its Cloud OS Network (COSN) to recruit partners to deploy Microsoft Cloud OS solutions and connect partners with customers interested in hybrid cloud. Six months following the launch, COSN hadn’t yet met its recruitment and sales goals. Microsoft wanted to understand the cause and how to get COSN back on track.

Solution

Armed with a cohesive visual identity, aligned messaging and audience-specific demand gen toolkits, Microsoft gained strategic realignment to effectively articulate COSN’s value to partners and customers alike.

The BuzzBee team put a lot of effort on the program, and the results speak for themselves… Every resource has demonstrated strong knowledge and willingness to drive results through collaboration.

  • Hector Garcia Tallado
  • Sr. Product Marketing Manager
  • Microsoft