Case Study

Intel Solid-State Drive Product Launch - Promote data center product launch with IT audiences

Situation

From the laptop to the data center, Intel designs and builds technologies that serve as the foundation for computing. As Intel prepared for the launch of their first solid-state drive for data centers, the tech giant wanted their offering to connect with IT audiences in a memorable, more-than-technical way.

Solution

BuzzBee started by exploring the full potential of the Intel brand. Empathizing with the target IT audience throughout the creative process, BuzzBee developed a compelling creative toolkit offering a unique look and experience that could resonate with both the technical and aspirational sides of IT. Intel gained an unexpected, inspiring campaign that championed their brand like never before and rallied the explorer inside IT professionals everywhere.