Case Study

Intel Security Enterprise Product Marketing - Complex visual storytelling through presentations

Situation

Technology companies are often challenged with telling complex stories to intelligent, discerning customers, and Intel Security (formerly McAfee) is no different. How do you convey the technical details of security solutions while providing business decision makers a tangible, compelling vision for their enterprise?

Solution

Drawing on a deep understanding of the security solutions market landscape, BuzzBee used content to inform what needs to be communicated and how. This technical storyteller foundation enables BuzzBee to develop clean, bold design to strengthen and support Intel Security messages for a compelling story, time and again. Intel Security has elevated their visual storytelling to capture audiences’ attention, enabling presenters to effectively convey complex stories with relatable, engaging information and clarify the unique value of their solutions.