Case Study

EMC Enters New Market with Integrated Security and Data Center Story

Situation

EMC, a leader in secure cloud storage for consumers and businesses of all sizes, saw an opportunity to enter the video storage business by working with security integrators and extend its expertise in hosted storage. EMC partnered with network video service provider Axis and storage provider Iomega, delivering the first turn-key digital video surveillance and hosting technology solution. EMC needed an integration story that showcased the value of its joint solution—and why it was right for security integrators.

Solution

To complement their deep market knowledge, EMC partnered with BuzzBee for their understanding of purchase drivers for security integrators and the intricacies of the data center environment. This partnership led to the development of a persuasive security story, highlighting the robust capabilities of the integrated solution and a compelling value proposition for security integrators to grow their digital security business with little to no capital investment and enter the market immediately.

BuzzBee's deep understanding of the data center environment and the nuances of our alliance and hosted storage solution helped us solidify a relevant, compelling integration story our audience could get behind.

  • Patrick Snow
  • Director
  • VSaaS Business Development
  • EMC