Decoding Technology Marketing

WestJet Christmas Miracle -- The Best Social Marketing I’ve Seen

Michele Bourdon Keeffe wrote this on Dec 11 / 1 comment

Michele Bourdon Keeffe sees the possibility in everyone, which is why she encourages both clients and employees to go past their comfort zone and push well beyond their own perceived limits.

Hidden cameras, 150 team volunteers, three airports, a bit of technology and Christmas cheer.  WestJet Christmas Miracle has been viewed by more than 7 million people in less two days. I received at link in my inbox, on FaceBook, and Twitter.  I’ve seen colleagues sharing it with each other and people talking about it.  This is amazing advertising was done at a small fraction of the cost of creating ads and buying media.  And, WestJet is showing that they care about their customers and that they understand the stress of travelling during the holiday season.  They have brought back a bit of the Christmas magic for their customers and have shared it with the world. I want to fly WestJet now, don’t you?  

Michele Bourdon Keeffe wrote this on Dec 11 / There are 1 comment
Nicole Conrick 12 Dec 13

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