Decoding Technology Marketing
Make a pledge this week: take an hour this week to start coding. Go on, put it on your calendar.
Why? This week is Computer Science Education Week, and companies like Microsoft, Google and Apple, as well as the president himself, are encouraging people to get wise on a subject most schools in the U.S. don’t offer: computer science.
Through working with the Corporate Citizenship team at Microsoft, we here at BuzzBee have learned a bit about the dire state of computer science in the U.S. Get this: In the U.S. alone, there will be a projected 1.5 million CS-related jobs by 2018. Unfortunately, U.S. college graduates are expected to fill less than a third of those jobs. Only 8% of U.S. schools are certified to teach AP computer science, and only 14 states and the District of Columbia recognize computer science courses as fulfilling core math or science credit requirements for high school graduation.
Obviously, the U.S. needs help making this a priority, and that’s what Code.org, a Seattle-area non-profit is trying to do with their Hour of Code project. Apple and Microsoft Stores are offering up free tutorial classes this week, while companies like Google, Disney and Yahoo will feature Hour of Code on their home pages.
Don’t think you can code? Don’t care about coding? Why not do it just to prove to yourself that you can do something you didn’t think you could. According to the Computer Science Education Week website, almost 3 million people have already learned an hour of code. So how hard could it be?
The last time I did any coding, it was on my Atari 400 computer back in 1985. I must have spent half a day writing a program that would make a little stick figure guy walk across the screen. Nevertheless, I’m going to give it a go and try to learn some code this week. As a country, we have a long way to go toward becoming computer science literate, but maybe this week we can all take one small step for one little hour.